The NBA has a ratings problem

[Jazzta]

Bring 90’s refereeing back, make the game more physical.

 

[nateboz]

It's easy to fix the NBA. I've said it for years, a true hard salary cap. 1 franchise tag per team per year.
Fix the officials. Put 4 officials on the floor, make the refs aware of what an actual travel is, calling a moving screen, the block-charge, palming the ball. Ect.
You ask ANY hardcore fan who isn't biased if the nba is rigged for stars and large markets and they'll tell you of course it is.

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[Gameface]

The TV money is the largest revenue source by far. It’s enough to cover every NBA salary and more. The fact remains they are down and have been trending down quite a bit for quite a while lol. Like it’s making the NBA uncomfortable enough they’re grasping at straws looking at several different options. The companies with that $24.5 billion bill aren’t happy with the ratings I can assure you that. I don’t know why some of you think it doesn’t matter it does. Of course they’ll still make lots of money but the popularity of the NBA could be so much more if it wasn’t the way it was. “Merch sales and other stuff” don’t touch TV revenue lol.

You keep equating NBA popularity to their TV ratings. That's why we're telling you that the NBA doesn't have a popularity problem even if they do have a U.S. market TV ratings problem.

The world is changing. People in the U.S. are not watching TV the way they were 10 years ago. Especially when it comes to needing a traditional cable TV subscription with a sports package addon vs just watching a free stream.

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[oneye]

You keep equating NBA popularity to their TV ratings. That's why we're telling you that the NBA doesn't have a popularity problem even if they do have a U.S. market TV ratings problem.

The world is changing. People in the U.S. are not watching TV the way they were 10 years ago. Especially when it comes to needing a traditional cable TV subscription with a sports package addon vs just watching a free stream.

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Okay cool, when the largest form of revenue big enough to cover every NBA salary isn’t based on TV and it’s ratings let me know. Until then, you’re wrong.

 

[oneye]

I say this every year. If it weren’t for the Jazz I wouldn’t watch.

I like March madness a lot more than the NBA playoffs. And I think it would be awesome to see the NBA do the playoffs like that. Lose one and your done. But then officiating would be even worse. So there is that.

It’s just so predictable year in and year out. And the league allowing super teams doesn’t make it very competitive. Sure it’s great if ur a fan of a super team, but it takes away the idea of hard work and earning it. There isn’t a sense of accomplishment in the NBA to fans like me. It’s like a spoiled brat who gets what he wants. Participation trophy.

Seeing the nationals win the World Series shows that baseball has that unknown competition that people crave. The best player in baseball Mike Trout is on one of the leagues worst teams. But you don’t see them changing the game to benefit him and the team he is on.

The NBA put their money on the player. And fans are tired of it. They see the drama as just that. Drama. There is no more sense of a team game. It’s a “players” game now. And the NBA is feeling the affects of that.

This. There’s not much incentive to watch a league that’s player constantly lecture their customers, create all types of drama and seem like ungrateful, spoiled assholes...at least a lot of the biggest stars which is what they’re selling. You can like or hate the opinion but the NBA is the league of spoiled brats and entitled attitudes that don’t have the respect for their customers that they should.

 

[Gameface]

Okay cool, when the largest form of revenue big enough to cover every NBA salary isn’t based on TV and it’s ratings let me know. Until then, you’re wrong.

I'm not wrong about then not having a popularity problem.

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[oneye]

I'm not wrong about then not having a popularity problem.

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What is my thread about?....The implications of ratings have the biggest impact financially and that’s the most important part of any business. More people buying a jersey isn’t equaling the giant money attached to TV and the ratings that come with. Ticket sells don’t even come close. The NBA is popular no doubt, but ratings are still the most valuable indication of interest level as well as actual dollar returns and they’ve slipped significantly.

 

[Gameface]

What is my thread about?....The implications of ratings have the biggest impact financially and that’s the most important part of any business. More people buying a jersey isn’t equaling the giant money attached to TV and the ratings that come with. Ticket sells don’t even come close. The NBA is popular no doubt, but ratings are still the most valuable indication of interest level as well as actual dollar returns and they’ve slipped significantly.

So stop equating U.S. tv ratings with the popularity of the NBA and we're in agreement.

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[Archie Moses]

I remember when we talked about this last year some shook it off, but the NBAs rating problem has continued to start this season off in a big way. It’s why the NBAs looking at the tournaments and remedies to get them back up, and engage more interest from fans.

The NBA is talked about 10X more than any other league by sports media. They cover all the negatives of NFL ratings but not a peep now that the NBAs ratings are plummeting. The NFLs ratings have seen a resurgence and are up.

Several things contribute to it, but I’ll say as a pretty big NBA fan these are the things that annoy me about the league.

The drama got old fast. The media likes to think it’s so fun to have all these rumors, tampering, etc. going on in the league. It’s really not. Not for a large majority of your fanbases. All 25 of your teams fanbases are doing is waiting for the day they lose there star. That creates a feeling of “what’s the point” to everyone outside the luxury markets in your league. It makes 25 of your 30 teams feel like hopeless development spots that are just a pit stop along the way.

The secret to a robust league isn’t difficult. Make all your fanbases/teams have a feeling that they can actually compete for and get to the mountaintop at some point, and aren’t just pit stops that are going to lose their guys over and over with no real chance to get there.

The NBA has done a bad job of only engaging/propping up a very small portion of its league.

Whats funny is the silence on it after the NFL got beat up so badly because these rating drops are pretty significant and an issue.

https://www.thebiglead.com/posts/th...ings-are-off-to-such-a-bad-start-01dszs3mxmzn

The Warriors can be blamed for the rating decline imo.

 

[AlaskanAssassin]

As others have also stated, I don't watch the NBA unless it's the Jazz, until the playoffs start.

It seems to me like it's a lot of little things contributing. Some internal, some external. Cord cutting is definitely part of it. Competition from other types of entertainment. There is not much the NBA can do about these external factors.

Some internal factors that I think the NBA will need to address at some point:

1- Poor officiating (inconsistent)
2- Competitive Balance (tanking)
3- Regular season has no significance (why watch a game in November that means so little?)

I would like to see changes to the CBA. I think there should be no maximum on individual player salaries. If someone wants to spend 90% of their cap on one player, let them do it. This would help limit stars joining together on one team.

 

[somebody]

Some dumb ideas, because nobody asked:

• Teams only have 3 full-time players
  
• All other players are randomly assigned to teams at the start of each season
  
• Non full-time players paid by the wins
• The entire season is the playoff tournament
• Teams recruit 1 player of their choice from each team they eliminate
• Teams must play a random fan for 5 min a game
• Replace jump balls with trivia questions
  
• Maze courts

And I look forward to all of you watching my basketball league Saturday nights at 11pm/Central on the Game Show Network™

 

[Saint Cy of JFC]

This is kind of like whe the music industry went from physical to digital sales. Everyone is probably going to lose money at first, but theres probably a way to monetize. Im guessing the owners will try and manipulate that to their advantage to get a bigger split of the BRI.

 

[Saint Cy of JFC]

The Warriors can be blamed for the rating decline imo.

Lol. If anything they helped keep it afloat. The idea that casual fans dont like dominance is absurd. Every sport is at peak popularity when a GOAT is dominating.

People just love to bitch about **** that makes them feel insecure. Oneye is a perfect example. Hes the same dude who is obsessed over Donovan and New York.

 

[Archie Moses]

Lol. If anything they helped keep it afloat. The idea that casual fans dont like dominance is absurd. Every sport is at peak popularity when a GOAT is dominating.

People just love to bitch about **** that makes them feel insecure. Oneye is a perfect example. Hes the same dude who is obsessed over Donovan and New York.

Bro, do you talk to anyone that's older than 25? Most casual fans I know say they won't watch the NBA because it's too predictable during the Warrior's dynasty.

 

[SCS]

NBA fans think the season is too long. They hate that load management can ruin their experience at a game. The NBA's solution: A midseason tournament! More meaningless games leading to more load management! Yay!!!

 

[SCS]

Some dumb ideas, because nobody asked:

• Teams only have 3 full-time players
  
• All other players are randomly assigned to teams at the start of each season
  
• Non full-time players paid by the wins
• The entire season is the playoff tournament
• Teams recruit 1 player of their choice from each team they eliminate
• Teams must play a random fan for 5 min a game
• Replace jump balls with trivia questions
  
• Maze courts

And I look forward to all of you watching my basketball league Saturday nights at 11pm/Central on the Game Show Network™

Adam Silver would no doubt love some of these

 

[oneye]

Lol. If anything they helped keep it afloat. The idea that casual fans dont like dominance is absurd. Every sport is at peak popularity when a GOAT is dominating.

People just love to bitch about **** that makes them feel insecure. Oneye is a perfect example. Hes the same dude who is obsessed over Donovan and New York.

I'm correct there. And I agree the Warriors actually helped, but last year it was obvious the shine of the Warriors was wearing off and people were over the season being over before it started, despite Toronto winning because of a huge injury. Ratings were down last years regular season and the playoffs as well, so people were getting tired of the Warriors. The ratings have further suffered this season as the downward trend continues.

 

[Saint Cy of JFC]

Bro, do you talk to anyone that's older than 25? Most casual fans I know say they won't watch the NBA because it's too predictable during the Warrior's dynasty.

And they would find some **** to say if it wasnt that way as an excuse not to watch. Because they are casuals. Most casual fans will only watch if the moment is important enough to the at large conversation of popular culture (or w/e, there is probably a better phrase for that). When the NBA's own media people regularly downplay the regular season to the point that it's now a commonly held opinion of "lol who cares only ringsss matter", that's going to bleed over into casuals whose opinion is largely influenced by the masses.

 

[Archie Moses]

And they would find some **** to say if it wasnt that way as an excuse not to watch. Because they are casuals. Most casual fans will only watch if the moment is important enough to the at large conversation of popular culture (or w/e, there is probably a better phrase for that). When the NBA's own media people regularly downplay the regular season to the point that it's now a commonly held opinion of "lol who cares only ringsss matter", that's going to bleed over into casuals whose opinion is largely influenced by the masses.

A simple Google search backs my thinking.

 

[Saint Cy of JFC]

A simple Google search backs my thinking.

google search of what?

This is just simple human behavior. Humans love to bitch and moan about things. People love to romanticize the past. There's nothing the NBA can do to make people not act like complete blowhards on these kinds of things. There will always be people like oneye who cant stand that young, predominately black, athletes have the power to make their lives miserable just because they don't do what they want them to do in sports.

At the end of the day this is all about perception and the NBA is largely to blame for creating the perception that the regular season is meaningless.