Americans are less concerned about the economy–and more concerned about political extremism. That's good for Biden.
fortune.com
—-As pollsters, we look at a variety of metrics when assessing an election. One of these includes what Americans are most worried about, what we call the “main issue.” These indicators have interesting properties. Empirically, candidates strongest on the main problem
win the election 85% of the time. We pay special attention to this metric as the campaign unfolds–whoever owns the main issue will typically win the election. Take Biden and COVID-19 in 2020, George W. Bush and national security in 2004, or Bill Clinton and the economy in 1992.
—-Presently,
our polling shows that “political extremism or threats to democracy” leads the pack in first place at 23% in importance with “the economy” and “immigration” roughly tied for second at 19% and 17%, respectively. “Threats to democracy” is an issue that Biden dominates. It was a key theme for Democrats in the 2022 midterms and will be a central one in 2024. In our research, it serves as a strong proxy for the anti-Trump vote. In contrast, “immigration” is a Trump and Republican issue. Trump won on it in 2016 and used it to govern throughout his administration.
—However, with the main issues–democracy and immigration–so close in importance, things can change.
—Considering our 85% rule (that the main issue is critical in determining electoral outcomes), the implications here are clear. If “threats to democracy” stays the number one issue, Biden is likely to win the election. Biden has a 12-percentage point lead over Trump on democracy. If it is immigration or the economy, the odds will shift back toward Trump. Trump has an average 8-percentage point lead over Biden on these issues.
—Critically, we believe the polling industry is producing false positives. Most polling shops do not have “political extremism” or “saving democracy” as attributes in their most important problems questions.
—However,
in the experimentation that Ipsos has done, we see that adding “political extremism or threats to democracy” as a main worry significantly shifts what Americans cite as their chief concern compared to more typical main issue questions. Because of this oversight, most public pollsters show “immigration” as the dominant issue of the day. The market right now has a blind spot and is not capturing a critical concern among the public.