BULL ****. If BYU was all about the rivalry, and not money, they would agree to play 2 for 1 with Utah. THEN Utah wouldn't have to make up lost revenue, would have an additional home game when they have 5 PAC road games, etc, etc, etc. But, BYU would never agree to that (in part, because Utah is their biggest game of the year, which was evidenced by the fact that the Utah game was the most expensive ticket, by a long shot last year).
Last year, Utah bought out Iowa State and Boise St to play BYU and gave up home games. What did BYU do???? Whine like little bitches. It is the new reality. Keep pouting with your ball and whining how everyone is afraid to play you.