I'd love the Pacers to win. Could turn some front office heads around when a defense first, grind it out, play hard and smart all night, no antics team is a winner. You have 30 teams like the Pacers, you may have some 82-79 wins more, but you don't have 130-115 lackluster attitude games any longer. Because every win counts. Increased physicality could also accelerate rule changes like shortened season and 40 min games.
(I for instance would like a 66 game season - 4 against each division rival and 2 against every other team) Would increase the experience for the viewer.