"Familiarity bias is the preference of the individuals to remain confined to what is familiar to them. They wish to remain within their comfort zone and do not want to take the path never taken. Humans have a tendency to believe more in the choice that they recognize and are aware of."I am never sure why Hakeem is always drafted in these ahead of Kareem. I think a lot of it is because a good chunk of the board remembers watching Hakeem play and it was during some of their favorite time to watch.