Taylor Swift's post
endorsing Vice President Kamala Harris for the White House on Tuesday drove at least 337,826 users to visit the site
vote.gov, a sign of the potential effect her decision to speak out could have on November's election.
Vote.gov is run by a federal agency known as the General Services Administration, in partnership with the U.S. Election Assistance Commission. The site includes information about how to register to vote and cast a ballot, and directs users to state sites where they can register.
In an
Instagram post after the
presidential debate between Harris and former President Donald Trump, Swift wrote that she would be voting for Harris and Gov. Tim Walz, her Democratic running mate. She urged her fans to do their own research and make their voices heard in November.
"I've done my research, and I've made my choice. Your research is all yours to do, and the choice is yours to make. I also want to say, especially to first time voters: Remember that in order to vote, you have to be registered! I also find it's much easier to vote early," she wrote, sharing a custom link to vote.gov in a corresponding Instagram story.
A spokesperson for the GSA said 337,826 users had visited vote.gov through Swift's link as of 2 p.m. Eastern Time Wednesday. The spokesperson noted that new voters must ultimately sign up to vote through their own state-specific website.