You know two years ago the Knicks did an experiment. They played no music, did no Kiss cam stuff, no t-shirt tosses, no organ, none of that crowd pleasing stuff. Just basketball.
It was really odd. We didn't know what was going on. The players really did look out of sorts. They were confused too. You could see them looking around during breaks. The no music stuff was only done for the first half and then back to normal NBA for second half of the game. I swear you could see the tempo of the game and the crowd enthusiasm picked up in second half.
I have no idea why the Knicks did it. Maybe it was some sociological experiment from a nearby University. It was definitely a weird experience.