The signatures don't add a ton of value unless they are authenticated. The signature market is down a lot. Some of the players own certain moments and they track the history... those have more value... so there is that.
Its not the exclusivity of the card its the scarcity. I think this is just for a different generation... it has some appeal.
I think it is a fad in that the market will crash from where it is... but I think it will be around and be a viable product going forward. Think of this as digital beanie babies.
Lol there is so much more to cards than what you’re saying. Panini is licensed with the NBA and puts out autograph cards. Game used jersey/patches and logoman cards. You can’t replicate any of that extremely easy. It’s also something you can physically hold and touch. It’s Americana too not some video clip that thousands of people own. There is something to the athlete holding that card and signing it while having a piece of game used jersey with it.