My beef with McDonald’s is always when they’re trying to be something they’re not or try to capture a market that won’t consume their food, only to alienate their base. It’s not healthy food, stop trying. If I wanted something healthy, I ain’t going to McDonald’s no matter how hard they try. Also don’t try to be fancy. Again, if I want fancy, it’s not McDonald’s. What they need to do is just make sure that what they do is actually done. That’s it. i.e. don’t screw up the order, work on freshness, timeliness, actually filling the fry box, and not trying to sell me on healthy and fancy.