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Rebrand?

//r00t 4 Jazz said:
There is a KSL article about this very thing, I'll try to find and link it.

But it is intentional and it gave reasons, even if you or I disagree with those reasons, atleast there was a reason given

New KSL link
*Edit Fixed link to correct article *

This is some of what the link says
"Notably, the new jerseys do not feature the word "Jazz," instead the organization chose to go with "Utah" or the J-note logo. That is purposeful.

"Utah is so important to what we're doing," Barnes said. "I think, specifically, now having Utah on the front of our uniforms is important. We're one of the few teams in the NBA that represents an entire state and not a city."
Click to expand...
Yeah, it's stupid. Jazz is not a city. The Jazz are the team that has been in Utah for as long as they have been in Utah.

If they want Utah to be on half hte jerseys, fine, but have one with "Jazz".
 
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//r00t 4 Jazz said:
There is a KSL article about this very thing, I'll try to find and link it.

But it is intentional and it gave reasons, even if you or I disagree with those reasons, atleast there was a reason given

New KSL link
*Edit Fixed link to correct article *

This is some of what the link says
"Notably, the new jerseys do not feature the word "Jazz," instead the organization chose to go with "Utah" or the J-note logo. That is purposeful.

"Utah is so important to what we're doing," Barnes said. "I think, specifically, now having Utah on the front of our uniforms is important. We're one of the few teams in the NBA that represents an entire state and not a city."
Click to expand...
How dumb is it to go with New York based design company with zero attachment to the jazz? Ryan Smith's ego entered the equation with that hire rather than going with a local designer that could have done better.
 
sip said:
The note and the mountains looks weird to me. If they did a black jersey with the note I guarantee it would be a huge hit.
Click to expand...

It least it’s identifiable and potentially iconic. Just writing ‘Utah’ across the front is something any college could do.
 
Ferguson_Mellochill said:
It least it’s identifiable and potentially iconic. Just writing ‘Utah’ across the front is something any college could do.
Click to expand...
I feel like we already have an iconic logo with the jazz note. For some reason Ryan Smith wants to shy away from it. Same goes for the first city addition jersey which was great. Some people just love tinkering with **** that doesn't need to be messed with.
 
//r00t 4 Jazz said:
I didn't even think about the J note that you and others have said on the black ones, but yeah I can see that now.

My first thought was more the color scheme. I thought the black jersey was a perfect opportunity to use the DWill era light Carolina blue, you see it in the white jersey and I think it'd pop on that black jersey if used just a little to highlight.

Especially since SAC uses black and purple.
Click to expand...
Completely agree. I’m really digging the baby blue trim and that’s another missed opportunity on the black uni’s.

On a side note, with this new rebrand, I can almost promise you that Ryan will inverse it for the new hockey teams permanent colors. We’ll see baby blue and black as the dominant colors with purple as a highlight/trim color.

Ryan is huge on “creating a brand” and he’s definitely gonna tie in the hockey team so when you think of one, you think of the other. They share ownership and an arena, so it makes sense. I’m just nervous he botches the hockey uni/logo. Thus far, his track record in this area is sketchy at best.
 
Nationwide opinions are extremely positive and loving the rebrand.

Meanwhile on Jazzfanz.com: "RyAn SMiTH weARS A BackWArD hat SO I hATe him!!!"
 
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