I've made it partly through this thread, but these jerseys look VASTLY better than than last years.
Are we getting rid of the ugly gold/black crap?
Are we getting rid of the ugly gold/black crap?
Rebrand?
- Thread starter YoungJefe
- Start date
Jazzmix
Well-Known Member
That's a huge improvement over the previous monstrosity. I like the white ones. What annnoys me the most is the placement of the note and nr on the black jersey. Imo if it was lower it would look much better. The way it's placed over the mountains motive looks like if someone forgot to check while saving the document and the computer automatically moved it up.
brooklynese
Active Member
Speaking of broccoli, my faves have always been the green iterations.
Check these out. Nice color scheme, note on shorts, no nonsense lettering.
What do they eat in Finland? How come lauri is taller than kessler?I think they look good
framer
Well-Known Member
And his head is twice as big. I suspect some photoshop was involved in this image.
enchilada_style
Well-Known Member
Good enough
So here is the full history of the Ryan Smith rebranding. Please feel free to correct any of my misremembering (connecting the dots in italics):
Ryan Smith buys the Jazz and then takes on Dwayne Wade as a minority stakes owner. Wade asks Ryan what color he should be wearing to the games because he is too cool to just wear the official gear and Ryan doesn't know what to tell him because our current jerseys are an array of colors. Ryan decided that he wants the Jazz to have a more simple color scheme and a color that nobody else has, and so he decides to move forward with highlighter yellow. Ryan shares this idea with his yes men and they tell him how genius his idea so they decide to move forward with the design. Ryan then leak the jersey designs and the feedback is overwhelmingly negative.
Unfortunately it's too late to change the design because of contracts and so he scrambles to put something out there that people will actually like in order to soften the blow and is able to use the throwback purple mountain jerseys because they have already been designed. The nostalgia from the Final era teams is well received and so now all Ryan thinks Jazz fans want is purple and mountains. More jerseys are developed to replace old jerseys, but because of contractual obligations as well as the slowness from the design and production companies the roll out is slow. As they come out with new Jerseys Ryan decides that all of the new jerseys have to be connected by the mountain logo. Everyone declares him a genius because of his high level branding acumen.
Ryan Smith then buys an NHL franchise and decides to just have the Utah logo while he completes a survey to name the team. Ryan likes the Utah logo for the NHL team so much that he decides the Jazz should only have Utah as well. This also sets him up to do another fan survey in the future to rename the team.
Ryan Smith buys the Jazz and then takes on Dwayne Wade as a minority stakes owner. Wade asks Ryan what color he should be wearing to the games because he is too cool to just wear the official gear and Ryan doesn't know what to tell him because our current jerseys are an array of colors. Ryan decided that he wants the Jazz to have a more simple color scheme and a color that nobody else has, and so he decides to move forward with highlighter yellow. Ryan shares this idea with his yes men and they tell him how genius his idea so they decide to move forward with the design. Ryan then leak the jersey designs and the feedback is overwhelmingly negative.
Unfortunately it's too late to change the design because of contracts and so he scrambles to put something out there that people will actually like in order to soften the blow and is able to use the throwback purple mountain jerseys because they have already been designed. The nostalgia from the Final era teams is well received and so now all Ryan thinks Jazz fans want is purple and mountains. More jerseys are developed to replace old jerseys, but because of contractual obligations as well as the slowness from the design and production companies the roll out is slow. As they come out with new Jerseys Ryan decides that all of the new jerseys have to be connected by the mountain logo. Everyone declares him a genius because of his high level branding acumen.
Ryan Smith then buys an NHL franchise and decides to just have the Utah logo while he completes a survey to name the team. Ryan likes the Utah logo for the NHL team so much that he decides the Jazz should only have Utah as well. This also sets him up to do another fan survey in the future to rename the team.
Yeah, pretty much.
Also, if he renames the team, we’re gonna get a lot of “you’re gonna like it!” statements and then a lot of “calm down, you don’t even know what the name is yet. Wait til they release it” comments from some in the fan base. Then we’re gonna get a dumb name like “Dribbling Yetis.”
Dont forget Ryan lying to everyone by saying something along the lines of "Our data tells us the yellow is the most popular jersey"
I apologize in advanced to anybody who is in marketing, but this whole jersey fiasco reminds me of all of the eye roll inducing meetings I've had with the different marketing teams I've interfaced with over my career. They always think that people care about stuff that is really only important to them. I can just picture the meeting where they decided to have mountains on everything:
"the mountains are our brand essence and help to connect our theme so that all of our jerseys are congruent."
"That is so genius, you are amazing."
"What if we transitioned out of the note logo by super imposing the note with the mountain?"
- All Jaws Drop to the ground and cheering erupts -
"This puts us up for the marketing equivalence of an Oscar"
"the mountains are our brand essence and help to connect our theme so that all of our jerseys are congruent."
"That is so genius, you are amazing."
"What if we transitioned out of the note logo by super imposing the note with the mountain?"
- All Jaws Drop to the ground and cheering erupts -
"This puts us up for the marketing equivalence of an Oscar"
Yeah, it just infuriates me. I get that "Utah Jazz" doesnt make sense at all, BUT THATS THE POINT!!! LEAN INTO IT!
Like, just trade the Jazz name to the Pelicans if you arent going to embrace it.