We were surprized at how effectively Obama used the internet in his campaign last fall. Now we know he had the FBI and NSA working on it, for him. They found out who might vote for Obama and Obama's folks zero'd in on them with emails directed at their known concerns.
Same thing with the opponents. FBI and NSA gave Obama's campaign the inside scoops on what they were trying to do, and gave Obama's folks the chance to counter those moves in real time.
Who was that guy. . .. Rahm Emmanuel. . . . said never let a crisis go to waste. . . . and that other guy, the marxist/progressive with the strategies for "winning". . . . . said use every tool you've got.
Incumbents have always had a lot of advantages over challengers. Now it's gone to a whole new level. Whoever owns the Whitehouse owns the IRS, CIA, FBI, NSA, HSA, NHA, Interior. . . etc etc etc. Government employees are totally at the disposal of the "Executive". . . . . . what a campaign staff.