Elite talent tends to win championships(only recent exception was the Pistons). The Jazz can't get that elite talent on the market. There are just too many other offers out there that are more intriguing to free agents of that caliber. The only way the Jazz can get elite talent is through the draft. If the goal is to continue to be mediocre with no chance at a title then they are on the path to that. Without hitting it big in the coming draft they will not be a title contender in the foreseeable future.
No one has proven that the Jazz can't get "elite" talent on the open market when they have a ton of money to throw at an elite free agent. There will always be players who crave large markets, that is the nature of EVERY business. Yes, the Jazz play in a small market. So what? what does that have to do with wanting to win championships and who can offer the largest paycheck and who can build the best team.
Draft matters. But it doesn't matter as much as people on here seem to think.