The people paying the bills don't like the product, don't like the attitude, don't like the showboating and don't like the flamboyance. On a scale of one to 10, America's loathing of NBA players is at an 11, which is at least two points higher than all the other professional athletes. Going to court is the worse option the players can take.
When you go to NBA games, it's dominated by hip-hop......basically, the perception is that, with the NBA, it's a thug league.
This sentiment resonates through the media. Today's NBA is an extension of the hip-hop culture [the players] embrace, which promotes and encourages anger, violence, selfishness, bling-bling, excess, the exploitation of women and showboating. You don't want your kids to think they should decorate their neck, arms, hands, chest and legs in paint. You don't want to waste time explaining to your kids that some millionaire athletes have so little genuine self-confidence that they find it necessary to cover themselves in tattoos as a way to mask their insecurities. Most NBA players look like recent prison parolees.