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Looking for name ideas - exhausted

'Edge' is good, but I can guarantee 'Desert Edge' has been overused. And it's a bit too 'extreme sports' for my taste. You're on the rim of the Great Basin, so 'Rim' should be in consideration. I agree with you and others RE: avoiding "lodge", "resort", etc.


(cue rim job jokes)

I agree but I think he is going for that 'extreme sports' thing.

Maybe he should sell the naming rights to Maverick?
 
I agree but I think he is going for that 'extreme sports' thing.

Maybe he should sell the naming rights to Maverick?

But he also wants the top end of a maturing market; and that top end likes to imagine that they do their extreme sports in less mediated and trafficked places. Unless I'm mistaken, this is definitely/literally a classed up establishment.
 
I'm hurt that you didn't send me a special invitation to your discussion, but I'll drop the bomb anyway.

The name is Utopia. In marketing you play off the word Utah. Don't include lodge or resort or any of that other ****. This place is too good for that. Welcome to Utopia.

You're welcome.

For what it's worth, "Utopia" has pretty horrible connotations in Utah County (Orem, anyway), due to the optical fiber thing that was a fiasco at first.
https://www.google.com/search?q=utopia+utah
 
Meanest, cheapness, tightwad

Sent from my HTC6535LVW using JazzFanz mobile app

or: economy in the use of means to an end; especially : economy of explanation in conformity with Occam's razor

which is definitely what I meant
 
But he also wants the top end of a maturing market; and that top end likes to imagine that they do their extreme sports in less mediated and trafficked places. Unless I'm mistaken, this is definitely/literally a classed up establishment.

I agree-- "the Edge" sounds like the name of an outdoor paintball course that you'd have there. Not a fan.


I'd say go for a two-word name, the second word referring to the landscape, and the first word referring to the history or significance of the location. Like maybe if there used to be an indigenous tribe that lived there, you could name it after them? Like if it was in the Navajo nation, you could have a name like Navajo hills (not sure if the Navajo nation would find that problematic).

Did any of that make sense? The **** if I know. I'm awful at this stuff.
 
I don't know what it means. I just saw it in naos post earlier in this thread lol

it's one of my fav words, u should use it more (parsimonious is its adjective form). Think of like the action of always trimming off the fat.

Or, think of it this way-- babe doesn't try to be parsimonious with the posts that he makes :)
 
For what it's worth, "Utopia" has pretty horrible connotations in Utah County (Orem, anyway), due to the optical fiber thing that was a fiasco at first.
https://www.google.com/search?q=utopia+utah
If I had suggested Enron I could see your point. If someone built a resort deserving of this name hardly anybody would ever care that some people in Orem didn't like their internet service.

FWIW, I think Enron would be a horrible choice.
 
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