The higher TV deal means higher contracts. Higher contacts will not be fully covered by the TV deal. Simple economics.
Your $40 tickets will creep up to 45 a few years later 50 and so on.
Many thousands of people are now getting rid of satellite and cable packages and going with roku. Netflix. Amazon fire tv. Apple TV and so on. This tv deal is not a good thing for anyone but the players and owners.
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What this actually means is that advertisers will pay more for the same amount of space. They are willing to do that because there are more eyes watching the game.
The amount cable networks pay for a package is determined by viewer results across the entire spectrum of programming, and they generally have a sense of what the increased costs are going to be. Then that gets distributed across all viewers. Depending on your point of view thus is why cable is broken, or great.
If your a fan, then your cost of entertainment is subsidized by all of the nonfans, keeping your cost of entertainment lower.