Reading his blog makes me think he didn't write it.
Here's the thing about ghostwriters. At the end of the day, they're writers. Sure, they're probably bitter and jaded because they're spending their evenings working on the 'next great postmodern novel' that will never see the light of publication, but still - they're writers.
And as a former English teacher, let me tell you, this blog's authorship is one of the following:
A) An 80 year old Mormon housewife who enjoys sitting at home and knitting while penning Hayward's blog on a napkin in a trembling hand, then waiting anxiously for her grandchildren to come over and, "put it up on the interwebs."
B) An 8th grade middle school student (who may or may not be Hotnickkkkk/ONE LOVE) in the Extended Learning Program who just wrote an essay that his teacher gave him an A++ on and he can't wait to get an A++ from Hayward on his latest blog entry.
Or, just possibly:
C) The oft-reported financial scrooge Gordon Hayward hires a ghostwriter from among his 'entourage' who, despite being a nice guy (albeit kinda a mooch) is also an idiot with an extremely limited vocabulary.
But, more likely:
D) A professional athlete, the kind who may have reached a moderate level in high school English, but didn't continue strengthening his writing skills with college level courses. You know, a professional basketball player like Gordon Hayward.
The writing sucks. The word choice is poor. The sentences are often fragmented and lack any style, voice, or tone. The structure is present but at a middle school/Freshman level at best. It conveys the information but does little else. It's really terrible.
I doubt it's ghost written. If it is, Hayward's choice in ghostwriters is far, far worse than his taste in women. Unless the ghostwriter is Robin, in which case... I see you Hayward. Carry on, man. Carry on.
(Save this post now for the post of the year nominations. I know.)